ULTRA-MODERN MOTIF THROUGHOUT SPACIOUS AND BEAUTIFUL TROCADERO
The Trocaredo [sic] -- Edmonton's lovely new Ballroom opens on New Year's Eve. The official opening falls on the night of the traditional celebration of a New Year -- a grand
opening with all the mirth and gaiety of the occasion featuring the introduction to Edmonton of a top-flight band under the direction of internationally famous Bob Lyon,
who made a great name in entertainment with the American Forces overseas during the war. The new Tracadero Ballroom is the result of extensive alterations to the old Empire
Theatre on 103rd Street -- resulting in one of Canada's finest and most tastefully appointed ballrooms. It combines all the best features of the finest ballrooms in large
American centres, providing the last word in comfort and convenience for the healthy relaxation of dancing. Ultra-modernism is the key motif of the new Trocadero. Colourful,
pleasing decoration is enhanced by ingeniously planned indirect neon lighting. The whole atmosphere is one of sheer beauty in a restful mood. The spacious glistening cantilever
dance floor is a direct invitation to dance. Wide, carpeted stairways sweep up to a wide, luxurious balcony where cosy, well-placed tables coax relaxation and provide an
ideal view of the stage and the dancers below. The railing around the balcony is designed of wrought-metal -- cleverly portraying the musical theme of Boy [sic] Lyon's "Serenade
in Blue" -- the popular "Dancing in My Dreams" composed by Lyon in the South Pacific while on active duty with the American Army. The opening of the Trocadero
marks Canada's first large ballroom since the war. It provides the answer to the long-felt need for the provision of a centrally-located ballroom where dancing may be enjoyed
by young and old alike under skillful, experienced management. Bob Lyon, the maestro of the magnificent Trocadero, has long specialized in entertainment. During the last
war, he was Director of Recreation for the American Red Cross in South West Pacific under MacArthur and directed entertainment throughout that area.
OPEN NEW YEAR'S NIGHT!
The Trocadero will be open New Year's Night, too! The management realize that, with a gala opening combined with New Year's Eve celebration, that many patrons will be unable
to secure admission. With this view in mind, the Trocadero will be OPEN on NEW YEAR'S NIGHT, featuring the full entertainment of Bob Lyon and his famous "Serenade in
Blue". Holiday prices of 75c per person general admission with additional charge of 56c per person for tables. Advance booking is urged in order to avoid disappointment.
Reservations may be telephoned to 21752.
Edmonton Journal, December 26, 1946
Grand Opening of Edmonton's modern new ballroom